Who We Are?
Al Wasl, a culinary haven based in the heart of Saudi Arabia specializing in premium food products epitomizing quality and excellence. We source the finest ingredients from around the world, ensuring a delectable culinary experience for our customers. With a robust infrastructure for private labeling and processing, we proudly cater to a diverse customer base, including restaurants, supermarkets, and beyond. Join us on a gastronomic journey where taste meets distinction. Our company takes pride in offering a diverse range of high-quality food commodity products to meet the varied preferences of our customers. From the aromatic basmati and non-basmati rice, known for their exceptional taste and texture, to the premium canned tuna that provides a convenient source of protein, our selection caters to different culinary needs. Our edible oils, carefully sourced and processed, add richness to cooking while ensuring nutritional benefits. Additionally, our commitment extends to speciality products, where we showcase unique and distinctive agricultural and dairy products, reflecting our dedication to providing a comprehensive and exceptional range of food commodities.
Vision
Al-Wasl Food Company aims to build a reputable brand in the Saudi market, by taking steady and confident steps to import premium quality food products from the world’s most reliable suppliers. Our company’s ambition has no limits; therefore, we intensify our efforts to achieve gradual expansion, starting with the Gulf Cooperation Council countries then off to the rest of the world
Mission
Because we understand the importance of providing food supplies to achieving the economic stability and social prosperity of the Kingdom, Al-Wasl Food Company pledges to supply customers and consumers with various types of healthy and safe products to maintain the responsibility entrusted to us, nurture the satisfaction of our customers, and earn our spot at the top of the market.
Goals
Al-Wasl company adheres to a set of goals that help sustain the prestigious position it has gained owing to its rich knowledge of the Saudi market. Our goals include:
- Offering a comprehensive and diverse collection of goods to the market.
- Easily reach more clients, not only inside the Kingdom but also, in the entire Gulf Cooperation Council.
- Sparing no effort in obtaining the best quality products.
- Strengthening our bonds with current suppliers, along with initiating partnerships with new ones.
- Meeting the responsibilities entrusted to us, and keeping our brand’s name shining.
- Owning the highest market share in the business.
- Becoming a fundamental contributing factor to the fulfilment of the Kingdom’s 2030 vision.
Values
In its endeavors to achieve glory, Al-Wasl Food Company adopts values and principles that regulate the workflow and keep the professional frame of cooperation intact. These values include:
- Quality and professionalism: Reflected by our choices when it comes to having the best quality products.
- Integrity and honesty: Through offering the ultimate support and honest advice to our clients.
- Innovation and diversity: By providing the market with new and variable products, as well as, staying up to date with the latest importing, warehousing, and distributing strategies.
- Development: By sparing no effort to empower the social and economic state of the society.
- Trust: By ensuring that our products always meet our clients’ needs and wants.
- Commitment: By committing to timely deliveries to maintain market stability.
- Excellence: Through providing the finest products at the best prices available.
WHY CHOOSE AL-WASL?
Al-Wasl company has the needed attributes to become the foremost food company in the Kingdom of Saudi Arabia. Our top attributes are:
- Providing the best food products from the finest brands at affordable Price
- Offering a diverse set of products to meet the various demands of our clients whether they are restaurants, malls, catering companies, or supermarkets.
- Adopting professional work ethics to form strong bonds based upon the trust of our clients and partners.
- Our rich expertise of the Saudi market’s growing demands.
- Having a distinguished team of innovative and passionate specialists.
- Beinf an accredited and registered company by official bodies including International Organization for Standardization (ISO).
QUALITY POLICY
Derived from our responsibility towards our clients, the reinforcement of our values, and the policies and standards we are proud to comply with, all our operations of importing, warehousing, and distributing are subject to strict examination procedures, to ensure the quality of the products and increase the satisfaction level of consumers and the reason behind their health and nourishment.